Prototype · A thought experiment on the strategic narrative for Flagler Health, built by SalesSparx + PitchKitchen · Copying is prohibited unless permission is granted
Built only for MSK practices

Stop leaking 8% of your MSK revenue.

Your team stops chasing payers. Patients show up Monday. Surgeries hold. The money you already earned stops walking out the door.

You built this practice. You shouldn't have to bend it around software made for someone else's clinic.

Prior Auth — payer-by-payer, MSK-specific
Procedure capture — find every billable episode
Revenue cycle — 99% clean claims verify
Who this is for

If you run an MSK practice, this was built for you.

The Owner-Operator

You built it. You sign every check. You feel every leak.

The Practice Administrator

You see what's broken before anyone else does. You can't unsee it.

The CFO

You watch the money disappear. You get asked why.

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MSK practice partners verify
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States covered verify
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Clean claim rate verify
Who runs on Flagler

The MSK shops Flagler was built for.

Independent orthopedic groups
Pain management clinics
Spine practices
ASC operators
MSK service lines at PE platforms
Three founders. One specialty.

Depth the horizontal vendors can't fake.

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Founded by MSK operators verify
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Co-founders: operator + MD + engineer
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States with active MSK practices
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Specialty. Only. MSK.
What MSK practices are tolerating

Five things you've stopped seeing. All of them still cost you.

"Prior auth came back denied at 4pm Friday. Surgery's Monday. The patient already booked the time off."

Practice manager, multi-site ortho group

"The AI vendor said they 'support orthopedics.' They support every specialty. None of them well."

COO, orthopedic group

"Nine vendors. None of them talk to each other. I'm the integration."

Practice administrator

"My AEs read off the founder's script. Patients can tell. So can payers."

Head of sales, MSK platform

"I'm bending the EHR built for primary care to fit MSK. The square peg always wins."

Office manager, spine clinic
The shift

The question changed. The architecture didn't.

In 2012, best-of-breed architecture was the smart bet. Pick the best tool for each function. Assemble the stack. CIOs bragged about it. Then AI arrived, and every vendor bolted it onto their own corner. The architecture didn't change. The problem did.

Best-of-Breed Architecture
What matters
The MSK Revenue Operating Layer
"Supports orthopedics" alongside 26 other specialties
Workflow fit
Built only for MSK. Period.
Nine vendors, nine integrations, nine bills
Practice ops
One stack. One workflow. One bill.
Generic prior-auth automation
MSK reimbursement
Payer-by-payer playbooks for ortho, spine, pain
Built by ex-EMR engineers who've never been in an OR
Clinical authority
Built by an MSK CFO and a practicing physician
"AI features" sprinkled on top of a generic RCM
Specialty depth
End-to-end revenue capture, tuned for MSK episodes
Founder-led sales: only the founder can close
Scalability
Category-led pitch any rep can carry
Join the Flagler Revolution

MSK runs differently.

We're the MSK practices that finally said no.

No to 4pm Friday denials. The EHR built for primary care doesn't fit and never did. The "AI" bolted onto a generic stack doesn't speak our specialty. Nine vendors, none of them talking, and our practice manager holding it together with hope.

If your practice runs MSK, you already know.

Join us
What Flagler is

Six places the money walked. Now it stays.

The MSK patient episode runs in six stages. Each one used to bleed. Now they all flow through one layer, built for the way your practice already works.

Inside
MSK
Triage
Intake → right pathway
Procedure capture
Find every billable case
Scheduling
AI call center, 24/7
Prior auth
Payer-by-payer, MSK
Care management
Episode adherence
Revenue cycle
Collect every dollar
The plan

Three steps to plug the leak.

01

Discover

We walk your practice with you. Every step of every episode. We mark every place the money escapes. You see the leaks with your own eyes.

02

Implement

We fix the worst leak first. Usually prior auth or revenue cycle. Live in 30 days. Your team feels the difference in 60.

03

Expand

Then we catch the rest of the leaks. Triage, scheduling, care management. One layer. Every episode. End to end.

Inside the practice

Built by the operators and physicians who watched MSK revenue leak first.

You can't build an MSK operating layer from a conference room. You have to live inside an MSK practice and feel where the money disappears.

Leon Anijar, MD
Co-Founder & Chief Medical Officer
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Pillar 1 · The clinical lens

An MSK physician didn't help design Flagler. He co-founded it.

Dr. Leon Anijar saw the same revenue leak the practice manager saw, but from the exam room. The prior auth that arrived too late. The patient who got referred out and never came back. The follow-up missed because the front desk didn't know the protocol.

Every workflow in Flagler had a physician in the room when it was specified. That's not a marketing claim. It's the reason the workflows actually work.

Pillar 2 · Operator math

Albert ran the books before he built the company.

Albert Katz was CFO at Spine and Wellness Centers of America, a multi-site MSK clinic in Florida, before Wharton. He knows where every dollar leaks because he watched it leak. verify role

Pillar 3 · Engineering depth

Will built the system to plug the holes.

Will Hu, CTO, came out of IQVIA and Slalom. Healthcare data infrastructure at scale. Not bootcamp engineering. The kind of plumbing that holds up when a payer calls to audit it. verify scope

Pillar 4 · Partner-led growth

MSK device partners distribute Flagler.

Major MSK device organizations refer Flagler into the practices their reps already work in. Aligned incentives: their devices sell when MSK throughput goes up. verify partner names with Albert

The Flagler AI doctrine

We don't sell AI. We sell what AI is supposed to do.

Four rules we hold ourselves to. Read them out loud to your current vendor and see who flinches.

01

AI should disappear into the workflow.

If your team has to learn a new product to get value, you bought the wrong AI. Ours sits behind the work they already do.

02

AI for MSK should know the specialty.

A generic model doesn't know what a peer-to-peer for a knee scope sounds like. Ours was trained inside MSK clinics, on MSK denials, by MSK clinicians.

03

AI should be measured in surgeries saved.

Not features shipped. Not seats sold. If it doesn't move days-in-AR, denial rate, or filled procedure slots, it's a demo, not a product.

04

AI without specialty muscle memory is expensive autocomplete.

You can't bolt MSK-depth onto a generic platform after the fact. It has to be there from the first patient. Ours is.

A case from inside the practice

A nine-physician orthopedic group stopped losing surgeries to denied prior auths.

Before Flagler, the group's prior-auth backlog ran 7–10 business days. Surgeries scheduled inside that window got rebooked, sometimes twice. Patients fell out of the funnel. Anesthesia slots went unfilled. Revenue walked.

After Flagler's MSK-specific prior-auth workflow went live, the same group cleared 92% of authorizations inside 48 hours. The surgery schedule held. Revenue stopped leaking.

Case study to be confirmed with Albert before publication
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Prior auths cleared in 48 hours
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Net collections lift, year one verify
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Surgeries lost to PA delay (post-launch)
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How Flagler is different

You can't vibe-code MSK depth in six months.

What MSK-native actually looks like underneath the marketing.

01

MSK-specific CPT code coverage, not generic procedure libraries

02

Prior-auth playbooks per payer, per procedure, per state

03

Episode workflows for surgical, conservative, and ASC pathways

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Patient adherence cadences tuned to post-surgical MSK follow-ups

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Channel-embedded with MSK device partners' field organizations

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A practicing MSK physician on the cap table, not the advisory board

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A founder-CFO who ran an MSK clinic's books in real life

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100+ MSK practices already running on the layer across 36 states

Eight years of operating-room muscle memory don't show up in a feature list. They show up in the workflows you don't have to build yourself.

From inside MSK practices

What it sounds like when the leak stops.

Prior authorization has automated submissions and slashed denials. Approvals come back faster than we used to be able to even check them.

Dr. Siwek
The Pain Center

In a nine-physician practice, it's easy for procedure candidates to slip through the cracks. Flagler flags them automatically and the front desk knows what to do next.

Dr. Tate
Southern Pain & Spine

The remote care solution lets us track outcomes without changing how our team works. Totally hands-free for the clinical staff.

Dr. Netzel
Coastal Health

Flagler runs the back office I used to need three vendors and a part-time consultant to run. The math is obvious.

Dr. Rosenberg
CMO & Founder, Prizm Pain

My team stopped chasing follow-ups. Flagler does it for us, with the right cadence for the right episode. We just see the outcomes.

Sue Esho
Sr. Manager, Patient Services
Your turn

Find your MSK leak.

We'll walk your patient episode with you. You'll see exactly where the revenue is walking out.

Book a 30-min fit call
"Approvals come back faster than we used to be able to check them."
Dr. Siwek
"Flagler flags procedure candidates automatically. Nobody slips."
Dr. Tate
"Totally hands-free for the clinical staff."
Dr. Netzel
The cost of standing still

8% every quarter. Paid in cancelled surgeries, lost patients, and a team that's tired of apologizing.

Surgeries cancelled at 4pm Friday because prior auth came back denied

Practice admin becomes the human integration layer between nine vendors

Procedure candidates fall through the cracks and never come back

The money you booked sits in the queue and ages

The horizontal vendors get cheaper. They also get worse for you

The bigger MSK groups buy the practices that aren't leaking. They pass over the ones that are

It's a choice, not a fact

Stop running your MSK practice on AI built for everyone else.

The horizontal vendors won't catch up. The point tools won't talk. Your practice doesn't have to keep bending around either of them.

Audited. Certified. Practice-ready.
HIPAA
Compliant
AICPA SOC
Service Organization Controls
Independently Validated
Performance audit
Practice-grade security
End-to-end encryption